DIAMOND PET FOODS U.S. PRIVACY POLICY

Last Updated: March 21, 2025

Our Commitment to Privacy

We respect your right to privacy. This privacy policy describes how Diamond Pet Foods and its affiliates (referred to as “Diamond Pet Foods,” “our,” “we” or “us” in this policy) collect, use, share, and protect your personal information, what choices you have relating to your personal information, and how you can contact us.

Please read our privacy policy carefully. By using our platforms and services, you consent, where required, to the use and sharing of the information we collect and receive as described below. Please note that some of our programs are subject to separate terms of use and privacy policies. Where another program links to a different privacy policy, the privacy policy in the link will govern that program. Please read and review each applicable privacy policy carefully.

Information We Collect

We collect information about you in various ways and from various sources. For example, you may provide information directly to us, we may collect certain information about you automatically through your use of our website or we may obtain information about you from other sources.

Information Collected Directly from You

You can provide personal information directly to us through web forms, contests, surveys or other means. This includes but is not limited to

• Name
• Address
• Phone number, including mobile phone number
• Email address
• Pet information, including species and age

Information We Derive or Collect Automatically

When you visit or use our website, view our online ads elsewhere or interact with our email communications, we may use cookies or other technologies (including pixels, tags and web beacons) to collect information about your computer or device, and your internet or other electronic network activity.

The types of information we may collect in this way includes but is not limited to:

• Device type (such as desktop, tablet or mobile device)
• Browser type (such as Google Chrome)
• IP address, device ID or similar information
• Geographic location
• The way you use our website and interact with our content, such as the links you click and the pages you visit
• Whether you open our emails or interact with content within these emails

Information from Third Parties and Other Sources

In some cases, we may receive personal data about you from other sources. This includes affiliates, business partners, social media platforms, data aggregators, publicly available sources and marketing platforms. You can share information with us from social media platforms. This information is provided to us through third-party services, like Facebook, based on your sharing preferences.

How and Why We Use Your Information

We may use all data we collect (in combination with other information we or third-party service providers may have) in the following ways:

• Personal Information — We use personal information to contact you directly based on your inquiry or request. We may use your personal information to send you email newsletters, SMS messages or other promotions. You have the option to opt out of email marketing by clicking on the unsubscribe link in the footer of our emails. You have the option to opt out of SMS marketing by texting “STOP” at any time. Personal information may be shared with service providers as needed to fulfill your request, respond to your inquiry or contact you about our products. Your personal information will never be sold to a third party.
• Social Media Data — We use data collected from social media platforms to better understand the people who are using our website. We also use this data to serve relevant ads to our users and to people similar to our users. The social media data we collect is anonymized. We do not connect personal information to the data we collect from social media platforms.
• Demographic, Geographic and Device Data — We use demographic, geographic and device data to better understand the people who are using our website. This may influence the types of content we create or the types of products we offer. The demographic, geographic and device data we collect is anonymized and aggregated.
• Affinity and Interest Data — We use affinity and interest data to serve ads to people we believe may benefit from our products. Affinity and interest data is anonymized. We do not connect personal information to the affinity and interest data we use.
• Browsing and Interaction Data — We use cookie tracking to better understand the type of content our users browse around the web and how our users interact with our content. We use this data to improve our content and to target users with ads. Browsing and interaction data is anonymized. We do not connect browsing and interaction data to personal information.
• Other Purposes — To fulfill any other purposes for which you provide it, for any purpose that is reasonably necessary to or compatible with the original purpose for which we collected the personal data as disclosed to you, and complying with applicable laws.

We will not send you any email marketing communication unless you expressly consent to receive such a communication from us. And if you do sign up to receive these emails, you will always have the opportunity to “unsubscribe” from further email marketing messages.

How We Disclose and Share Information

We may share the information we collect about you or that you provide to us with the following entities for business purposes:

• Service providers — We may share information with companies that provide services on our behalf, such as market research platforms, advertising platforms, marketing agencies, and email databases.
• Third parties who deploy cookies and similar technologies — Third parties use a variety of cookies and similar technologies to collect information on our website for the business purposes described above, including providing analytics services to us and providing advertising elsewhere.
• Social media platforms — With social media platforms (e.g., Meta), we may use hashed data to create custom audiences for advertising purposes. Hashing is a type of cryptographic security method which turns the information we share into randomized code. Meta uses this hashed information and compares it to their own hashed information to build custom audiences for advertising purposes. The hashed information, whether matched or not, is deleted promptly after the match process is complete.
• Other Purposes — Any other purpose disclosed by us when you provide the personal data or for any other purpose we deem necessary, including to protect the health or safety of others.

Use of Mobile Number for SMS

Your mobile number is used primarily to deliver SMS messages if you’ve opted in to receive them. These messages may include information about our products, contests, newsletters, promotions or other updates that might interest you. Please note that your carrier may apply SMS messaging charges.

Opting In

By opting in to receive messages from us, you agree to the following:

• You authorize us to send text messages to the phone number provided at the time of opt-in (i.e., the number listed on the opt-in form). You also authorize us to include marketing content in these messages. Opting in is not a requirement.
• You confirm that you are the subscriber or an authorized user of the provided phone number, whether on a family or business plan, and that you have the authority to opt in.
• You consent to the use of an electronic record to document your opt-in.

Opting Out

If you wish to stop receiving marketing SMS from us, you can opt out at any time by texting STOP to +1 (573) 859-4767. Please note that the opt-out process may take up to 10 business days to be fully effective, during which time you may still receive some messages from us.

Re-enabling SMS Messages

To start receiving SMS messages from us again, please text START to +1 (573) 859-4767.

Cookies and Pixels

We use tracking cookies and pixels to collect data. Cookies are small files that are stored in your browser. Pixels are small files that deliver data to third parties when loaded. Cookies and pixels allow us to collect data about the way users interact with content. They also allow us to serve remarketing and interest-based ads to users across the web.

If you would like to exercise your privacy rights and control your cookies by customizing your preferences, visit here.

Children’s Privacy

We do not knowingly collect personal information online from children under the age of 13. No one under the age of 13 is permitted to provide us with personal information. If you’re a parent or guardian and you believe we have collected your child’s information, you can contact us on our contact page found here.

Protection of Personal Information

We use a variety of technical, administrative and organizational security measures, including encryption and authentication tools in certain circumstances, that are intended to protect your personal information. Please be aware that despite our efforts, no data security measures can guarantee security. You can help keep your data safe by taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.

Retention of Information

We retain your personal information for as long as reasonably necessary to fulfill the purposes described in this privacy policy or disclosed to you at the time of collection, unless otherwise required or permitted by law.

How to Control Your Privacy Rights and Choices

We may send you email marketing communications. If you would like to opt out, you can unsubscribe via the link at the bottom of the relevant email.

You have the right to opt out of cookies. Some cookies improve the user experience of websites by remembering what pages you have already visited or data you entered into a form. Other cookies are used to serve targeted advertisements to you based on your past website behavior and expressed or implied interests. Many websites employ these common tracking technologies. You can opt out of cookies at your discretion by clicking here.

You can learn more about your choices for opting out of interest-based advertising by visiting https://optout.networkadvertising.org/.

You always have the right to review and update the information that you previously provided to us. You may contact us as described in the “How to Contact Us” section below in order to arrange this or to ask us to remove you from our list of email addresses to which we send email communications.

Non-U.S. Visitors

This website is intended for use by residents of the United States only. If you are located outside of the United States and you contact us, please be advised that any information you provide to us will be transferred to the United States and that by submitting information you explicitly authorize this transfer and the processing of this information within the United States.

Third-Party Links

This website, our social media posts and email communications may contain links that will take you to a third-party website. We are not responsible for the privacy practices of third-party websites and services, and you should consult the other third-party websites’ and services’ privacy policies in order to better understand their privacy practices.

Changes to Our Privacy Policy

Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on this web page. When changes are made, the date at the top of the page will also be changed.

How to Contact Us

We welcome questions, comments and concerns about our privacy policy and privacy practices. If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal information, you can contact us on our contact page found here.