Privacy policy
Last Updated: March 21, 2025
We respect your right to privacy. This privacy policy describes how Diamond Pet Foods and its affiliates (referred to as “Diamond Pet Foods,” “our,” “we” or “us” in this policy) collect, use, share, and protect your personal information, what choices you have relating to your personal information, and how you can contact us.
Please read our privacy policy carefully. By using our platforms and services, you consent, where required, to the use and sharing of the information we collect and receive as described below. Please note that some of our programs are subject to separate terms of use and privacy policies. Where another program links to a different privacy policy, the privacy policy in the link will govern that program. Please read and review each applicable privacy policy carefully.
We collect information about you in various ways and from various sources. For example, you may provide information directly to us, we may collect certain information about you automatically through your use of our website or we may obtain information about you from other sources.
You can provide personal information directly to us through web forms, contests, surveys or other means. This includes but is not limited to
When you visit or use our website, view our online ads elsewhere or interact with our email communications, we may use cookies or other technologies (including pixels, tags and web beacons) to collect information about your computer or device, and your internet or other electronic network activity.
The types of information we may collect in this way includes but is not limited to:
In some cases, we may receive personal data about you from other sources. This includes affiliates, business partners, social media platforms, data aggregators, publicly available sources and marketing platforms. You can share information with us from social media platforms. This information is provided to us through third-party services, like Facebook, based on your sharing preferences.
We may use all data we collect (in combination with other information we or third-party service providers may have) in the following ways:
We will not send you any email marketing communication unless you expressly consent to receive such a communication from us. And if you do sign up to receive these emails, you will always have the opportunity to “unsubscribe” from further email marketing messages.
We may share the information we collect about you or that you provide to us with the following entities for business purposes:
Your mobile number is used primarily to deliver SMS messages if you’ve opted in to receive them. These messages may include information about our products, contests, newsletters, promotions or other updates that might interest you. Please note that your carrier may apply SMS messaging charges.
By opting in to receive messages from us, you agree to the following:
If you wish to stop receiving marketing SMS from us, you can opt out at any time by texting STOP to +1 (573) 859-4767. Please note that the opt-out process may take up to 10 business days to be fully effective, during which time you may still receive some messages from us.
To start receiving SMS messages from us again, please text START to +1 (573) 859-4767.
We use tracking cookies and pixels to collect data. Cookies are small files that are stored in your browser. Pixels are small files that deliver data to third parties when loaded. Cookies and pixels allow us to collect data about the way users interact with content. They also allow us to serve remarketing and interest-based ads to users across the web.
If you would like to exercise your privacy rights and control your cookies by customizing your preferences, visit here.
We do not knowingly collect personal information online from children under the age of 13. No one under the age of 13 is permitted to provide us with personal information. If you’re a parent or guardian and you believe we have collected your child’s information, you can contact us on our contact page found here.
We use a variety of technical, administrative and organizational security measures, including encryption and authentication tools in certain circumstances, that are intended to protect your personal information. Please be aware that despite our efforts, no data security measures can guarantee security. You can help keep your data safe by taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.
We retain your personal information for as long as reasonably necessary to fulfill the purposes described in this privacy policy or disclosed to you at the time of collection, unless otherwise required or permitted by law.
We may send you email marketing communications. If you would like to opt out, you can unsubscribe via the link at the bottom of the relevant email.
You have the right to opt out of cookies. Some cookies improve the user experience of websites by remembering what pages you have already visited or data you entered into a form. Other cookies are used to serve targeted advertisements to you based on your past website behavior and expressed or implied interests. Many websites employ these common tracking technologies. You can opt out of cookies at your discretion by clicking here.
You can learn more about your choices for opting out of interest-based advertising by visiting https://optout.networkadvertising.org/.
You always have the right to review and update the information that you previously provided to us. You may contact us as described in the “How to Contact Us” section below in order to arrange this or to ask us to remove you from our list of email addresses to which we send email communications.
This website is intended for use by residents of the United States only. If you are located outside of the United States and you contact us, please be advised that any information you provide to us will be transferred to the United States and that by submitting information you explicitly authorize this transfer and the processing of this information within the United States.
This website, our social media posts and email communications may contain links that will take you to a third-party website. We are not responsible for the privacy practices of third-party websites and services, and you should consult the other third-party websites’ and services’ privacy policies in order to better understand their privacy practices.
Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on this web page. When changes are made, the date at the top of the page will also be changed.
We welcome questions, comments and concerns about our privacy policy and privacy practices. If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal information, you can contact us on our contact page found here.