New Cat Kibble Shape
Your next bag of Diamond or Diamond Naturals Cat Food will likely contain a different shaped kibble. We have redesigned the kibble to a disc shape, which we have found is more preferred by cats.
The great flavor and formulation your cats enjoy has stayed the same.
A recent study found that kibble shape was a key reason cats choose their food and a disc shaped kibble was found to be the most preferred shape.[1] The larger surface area of a disc shape makes the kibble easier for cats to pick up.
Look for this sticker on your next bag of Diamond or Diamond Naturals Cat Food.
