Diamond Pet Foods

New Cat Kibble Shape

Your next bag of Diamond or Diamond Naturals Cat Food will likely contain a different shaped kibble. We have redesigned the kibble to a disc shape, which we have found is more preferred by cats.

 

The great flavor and formulation your cats enjoy has stayed the same.

 

A recent study found that kibble shape was a key reason cats choose their food and a disc shaped kibble was found to be the most preferred shape.[1] The larger surface area of a disc shape makes the kibble easier for cats to pick up.

 

Look for this sticker on your next bag of Diamond or Diamond Naturals Cat Food.

 



[1] Kibble Shape and its Effect on Feline Palatability. Figge, Kristopher. AFB International.

 

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