Terms and Conditions for
Diamond Naturals Pet’s Point of View Photo Contest

1. NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
Participation in the Contest constitutes entrant’s full and unconditional agreement to, and acceptance of, these Official Rules and the decisions of the Sponsor, which are final and binding.

2. ELIGIBILITY: The (“Contest”) is open only to legal residents of the lower 48 States, 18 years of age or older at the time of entry. Employees and their immediate families (spouses, parents, children and siblings and their respective spouses) of Schell & Kampeter, Inc. d/b/a Diamond Pet Foods and each of their respective parent companies, sponsors, affiliates, distributors, subsidiaries, and advertising/promotion agencies and/or those living in the same household of each such employee are not eligible. Subject to all applicable federal, state, provincial and local laws and regulations. Void where prohibited by law.

3. SPONSOR: The Diamond Naturals Photo Contest (the “Contest”) is sponsored by Schell & Kampeter, Inc. d/b/a Diamond Pet Foods with an address at 103 N. Olive, Meta, MO 65058 (“Sponsor”).

4. CONTEST TIMING: The From the Pet’s Point of View Photo Contest (the “Contest”) begins at 12:00 a.m. on 7/7/2014 and ends at 12:00 am on 8/6/2014 (the “Contest Period”). Eligibility for entry into the Contest will cease at the applicable time and date, and all entries received thereafter will be considered disqualified and will be ineligible for participation. If Sponsor does not receive your entry for any reason, or if your entry is not entered correctly, the entry will be invalid and you will be ineligible to participate or win. Sponsor’s clock will be the official clock of the Contest.

5. HOW TO ENTER: You may access the Contest by visiting the Contest tab on the following Facebook fan page: https://www.facebook.com/DiamondNaturals from a desktop computer. You must first “like” the applicable Facebook fan page (if you do not already), accept the Contest Application (the “Contest Application”) and then complete the on-screen registration form, including a photo of your dog or cat. The minimum file size is 1 MB and maximum file size of photo is 10 MB and your photo must be in one of the following file formats: .jpg, .jpeg, non-animated .gif, .png, or .bmp. It is also strongly encouraged that your photo be high-resolution, at least 300 dpi. All entry components submitted during part of the registration process shall herein be referred to as the “Entry”. 

Please make sure to note the following criteria when creating your Entry:
• Your dog or cat or must be in the photo and the photo must be original to you and owned by you.
• The Entry must represent your pet’s point of view. The entry must in some way represent your pet’s perspective. For example: the photo will show your pet’s point of view from their favorite park or the place they love to play.
• The Entry must not contain content that is known by you to be false, inaccurate or misleading.
• Any Entry deemed inappropriate or unsuitable, in Sponsor’s sole discretion, will be disqualified. Entry must not contain material that is inappropriate, indecent, profane, obscene, hateful, tortuous, defamatory, slanderous or libelous (including words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation, or socioeconomic group).
• Entry must not contain material that promotes bigotry, racism, hatred or harm against any group or individual, or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
• Entry must not contain viruses, worms, bots, spyware or any other computer code that is intended to damage, interfere with, or surreptitiously intercept or expropriate any system, data or information.
• Entrants and all submitted Entries may not reference any of the Diamond Pet Food competitors, in Sponsor’s sole discretion.

You may submit as many Entries as you would like (of the same pet or of multiple dogs or cats you own), as long as each Entry is unique, but there is a limit of one Finalist Prize per person. Any attempt by any Entrant to obtain more than the stated number of unique Entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void such entries and that Entrant may be disqualified. Use of any automated or computer system to participate is prohibited and will result in disqualification. All entries will be deemed to have been submitted by the holder of the email from which it was sent. For these purposes, an email account holder shall mean the primary person who is assigned to such email account by the Internet access provider, online service provider, or other organization responsible for assigning email addresses for the domain associated with such email account. All entries become the sole and exclusive property of Sponsor and will not be returned. Receipt of entries may not be acknowledged, and proof of submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for, and shall not be liable for late, lost, misdirected, unsuccessful, damaged, postage-due, stolen, or illegible entries for any reason. Entries that are mutilated, tampered with, illegible, invalid, or incomplete are not eligible and will not be accepted. Sponsor reserves the right in its sole discretion to reject any entry for failure to fully comply with these Official Rules.

6. ONLINE VOTING: Voting begins at 12:00 a.m. on 7/7/2014 and ends at 12:00 am on 8/6/2014. During the Voting Period, all verified photos will be posted on the Contest Application and will be subject to voting by visitors to the Contest Application. Visitors will have the opportunity to visit the Contest Application each day to vote for their favorite photo. Limit one vote per person per day. The use of robotic or automatic devices for voting is prohibited and Sponsor reserves the right to nullify all such votes and to disqualify the responsible individual from voting. All votes each photo receives are subject to verification by Administrator, before a photo with the most votes may be confirmed as the winner of the Grand Prize. At the conclusion of the Voting Round, the photo with the most valid votes received from the public during the Voting Round will be deemed the potential Grand Prize winner, subject to verification. In the event of a tie, tied Finalists will be judged by Sponsor, based on the judging criteria listed in Rule #5, to determine the Grand Prize winner. Decisions of judges/Administrator are final with respect to all matters relating to the Contest. The grand prize winner will be notified by phone and/or e-mail/mail.

7. PRIZE: [One (1) Grand Prize]: One (1) grand prize will be awarded consisting of a one (1) year supply of Diamond Naturals Dog or Cat Food, specifically up to one (1) 40lb bag of dog food per month OR up to one (1) 18lb bag of cat food for twelve (12) months, and the winning Entry photo will be featured as the Diamond Naturals Facebook Fan page cover photo for one month. The estimated retail value of the Grand Prize is approximately $45 per bag, includes the retail value of up to $45/40lb bag, for a total prize value of up to approximately $540. The reporting and payment of all tax liabilities incurred by any winner as a result of the Contest, including but not limited to federal, state, and local income taxes, is the sole responsibility of the winner. All federal, state, and local laws and regulations apply. The winner is solely responsible for all other fees or costs associated with the Prize received, regardless of whether it, in whole or in part, is used. The winner may be required to provide his/her Social Security Number for tax reporting purposes. The winner may also be required to complete an IRS 1099-MISC form for the value of the Prize and return it to Sponsor. The Prize is awarded AS IS and WITHOUT WARRANTY OF ANY KIND, expressed or implied, including, without limitation, any implied warranty of merchantability or fitness for a particular purpose. The winner may waive his/her right to receive the Prize. No substitution of the Prize will be permitted, except by Sponsor, which may substitute a prize of equal or greater value if the advertised prize becomes unavailable. The Prize is non-assignable and non-transferable and may not be redeemed for cash. Odds of winning will be dependent upon the number of entries received.

8. DISCLAIMER: If for any reason the Contest is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure, human error or any other causes beyond the control of the Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Contest, Sponsor reserves the right, in its sole discretion, to disqualify any individual (and all of his or her entries) who tampers with the entry process, and/or to cancel, terminate, modify or suspend the Contest. In the event of early termination or cancellation of the Contest, Sponsor may, in its sole discretion, choose not to award the Prize. Sponsor reserves the right to cancel the Entry Period or the Voting Period of the Contest if any aspect of the Contest becomes technically corrupted, and determine the contest winner from Entries received prior to cancellation, or determine the winner from among all votes received prior to cancellation if for any reason, the voting portion is cancelled. The Sponsor reserves the right, in its sole discretion, to disqualify any individual who violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY A PARTICIPANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. The Sponsor and its agencies and each party’s respective affiliates, officers, directors, agents and employees will have no liability or responsibility for any claim arising in connection with participation in the Contest or the awarding of prizes. Winners assume all liability for any injury or damage caused, or claimed to be caused, by participation in the Contest or use or redemption of prize. 


9. RELEASE: By submitting an Entry, you hereby grant the Sponsor, its affiliates, subsidiaries, assigns, licensees and legal representatives the irrevocable, perpetual, worldwide right to use, reproduce, edit, market, store, distribute, have distributed, publicly and privately display, communicate, publicly and privately perform, transmit, have transmitted, create derivative works based upon, and promote the Entry (as such may be edited and modified by the Sponsor in its discretion) for editorial, commercial, promotional and all other purposes (including posting on any websites). You represent and warrant that: (i) the Entry does not and shall not infringe on any copyright or trademark or any other third-party right nor violate any applicable law or regulation, (ii) you have the right to grant any and all necessary rights and licenses provided herein, including without limitation, all necessary copyright, trademark and other related rights to the Entry, free and clear of all claims and encumbrances without violating the rights of any person or entity, including any right to privacy or publicity. You waive any right to inspect or approve uses of the Entry or to be compensated for any such uses. You hereby release Sponsor, its affiliates, officers, directors, agents, co-branders or other partners, and any of its employees (collectively, the “Contest Indemnitees”) and Facebook, harmless from any and all claims, damages, expenses, costs (including reasonable attorneys’ fees) and liabilities (including settlements), brought or asserted by any third party against any of the Contest Indemnitees due to or arising out of your participation in the Contest, or use of your or your cat/dog’s name, likeness, Entry and/or voice, or any other rights granted to Sponsor, including any claims for including but not limited to trademark, copyright, or other intellectual property rights, right of publicity, right of privacy or defamation. You further agree, BY SUBMITTING AN ENTRY, THE PARTICIPANT ACKNOWLEDGES THAT THE NON-IDENTIFYING DETAILS OF HIS/HER ENTRY MAY BE USED IN SPONSOR’S ADVERTISING AND MARKETING MATERIALS, IN SPONSOR’S SOLE DISCRETION. Specifically, by entering the Contest, the participant agrees that the Sponsor and its Representatives, and those acting under the authority of the Sponsor or its Representatives may use (or refrain from using) information from the participant’s entry, anonymously, for any and all advertising and promotional purposes in any and all media now known or hereafter invented (including but not limited to digital and print media) without territorial or time limitations and without further consideration, at the sole discretion of the Sponsor, unless prohibited by law, in conjunction with this Contest and similar promotions without notice to the participant. Notwithstanding the above, Sponsor will never use the participant’s identifying information, such as his/her full name or specific address, but may use the participant’s location information. By way of example, Sponsor may use the following in its marketing materials: “Bob S. from Washington D.C. won a year’s worth of Diamond Naturals Dog Food.” The participant will have no right of approval, no claim to any compensation, or no claim arising out of the use, alteration, distortion, or illusionary effect or use in any composite form of the participant’s entry. By submitting an entry, participant agrees that the submission is gratuitous and made without restriction, and will not place the Sponsor under any obligation. Sponsor is free to disclose the ideas contained in the entry on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to the participant. Participant acknowledges that by acceptance of his/her entry, Sponsor does not waive any rights to use similar or related ideas previously known to Sponsor, or developed by its employees, or obtained from sources other than the participant.

10. GOVERNING LAW AND JURISDICTION: Except where prohibited, all participants agree that: 1) any and all disputes, claims, and causes of action arising out of or in connection with the Contest or any Prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by a state or federal court having venue in Osage County, Missouri; 2) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, if any; and 3) under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, indirect, punitive, incidental, and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of the participant and the Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of Missouri, without giving effect to any choice of law or conflict of law rules (whether of the State of Missouri or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Missouri.

Terms and Conditions for
Diamond Naturals Pet’s Point of View Photo Contest

1. NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
Participation in the Contest constitutes entrant’s full and unconditional agreement to, and acceptance of, these Official Rules and the decisions of the Sponsor, which are final and binding.

2. ELIGIBILITY: The (“Contest”) is open only to legal residents of the lower 48 States, 18 years of age or older at the time of entry. Employees and their immediate families (spouses, parents, children and siblings and their respective spouses) of Schell & Kampeter, Inc. d/b/a Diamond Pet Foods and each of their respective parent companies, sponsors, affiliates, distributors, subsidiaries, and advertising/promotion agencies and/or those living in the same household of each such employee are not eligible. Subject to all applicable federal, state, provincial and local laws and regulations. Void where prohibited by law.

3. SPONSOR: The Diamond Naturals Photo Contest (the “Contest”) is sponsored by Schell & Kampeter, Inc. d/b/a Diamond Pet Foods with an address at 103 N. Olive, Meta, MO 65058 (“Sponsor”).

4. CONTEST TIMING: The From the Pet’s Point of View Photo Contest (the “Contest”) begins at 12:00 a.m. on 7/7/2014 and ends at 12:00 am on 8/6/2014 (the “Contest Period”). Eligibility for entry into the Contest will cease at the applicable time and date, and all entries received thereafter will be considered disqualified and will be ineligible for participation. If Sponsor does not receive your entry for any reason, or if your entry is not entered correctly, the entry will be invalid and you will be ineligible to participate or win. Sponsor’s clock will be the official clock of the Contest.

5. HOW TO ENTER: You may access the Contest by visiting the Contest tab on the following Facebook fan page: https://www.facebook.com/DiamondNaturals from a desktop computer. You must first “like” the applicable Facebook fan page (if you do not already), accept the Contest Application (the “Contest Application”) and then complete the on-screen registration form, including a photo of your dog or cat. The minimum file size is 1 MB and maximum file size of photo is 10 MB and your photo must be in one of the following file formats: .jpg, .jpeg, non-animated .gif, .png, or .bmp. It is also strongly encouraged that your photo be high-resolution, at least 300 dpi. All entry components submitted during part of the registration process shall herein be referred to as the “Entry”. 

Please make sure to note the following criteria when creating your Entry:
• Your dog or cat or must be in the photo and the photo must be original to you and owned by you.
• The Entry must represent your pet’s point of view. The entry must in some way represent your pet’s perspective. For example: the photo will show your pet’s point of view from their favorite park or the place they love to play.
• The Entry must not contain content that is known by you to be false, inaccurate or misleading.
• Any Entry deemed inappropriate or unsuitable, in Sponsor’s sole discretion, will be disqualified. Entry must not contain material that is inappropriate, indecent, profane, obscene, hateful, tortuous, defamatory, slanderous or libelous (including words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation, or socioeconomic group).
• Entry must not contain material that promotes bigotry, racism, hatred or harm against any group or individual, or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
• Entry must not contain viruses, worms, bots, spyware or any other computer code that is intended to damage, interfere with, or surreptitiously intercept or expropriate any system, data or information.
• Entrants and all submitted Entries may not reference any of the Diamond Pet Food competitors, in Sponsor’s sole discretion.

You may submit as many Entries as you would like (of the same pet or of multiple dogs or cats you own), as long as each Entry is unique, but there is a limit of one Finalist Prize per person. Any attempt by any Entrant to obtain more than the stated number of unique Entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void such entries and that Entrant may be disqualified. Use of any automated or computer system to participate is prohibited and will result in disqualification. All entries will be deemed to have been submitted by the holder of the email from which it was sent. For these purposes, an email account holder shall mean the primary person who is assigned to such email account by the Internet access provider, online service provider, or other organization responsible for assigning email addresses for the domain associated with such email account. All entries become the sole and exclusive property of Sponsor and will not be returned. Receipt of entries may not be acknowledged, and proof of submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for, and shall not be liable for late, lost, misdirected, unsuccessful, damaged, postage-due, stolen, or illegible entries for any reason. Entries that are mutilated, tampered with, illegible, invalid, or incomplete are not eligible and will not be accepted. Sponsor reserves the right in its sole discretion to reject any entry for failure to fully comply with these Official Rules.

6. ONLINE VOTING: Voting begins at 12:00 a.m. on 7/7/2014 and ends at 12:00 am on 8/6/2014. During the Voting Period, all verified photos will be posted on the Contest Application and will be subject to voting by visitors to the Contest Application. Visitors will have the opportunity to visit the Contest Application each day to vote for their favorite photo. Limit one vote per person per day. The use of robotic or automatic devices for voting is prohibited and Sponsor reserves the right to nullify all such votes and to disqualify the responsible individual from voting. All votes each photo receives are subject to verification by Administrator, before a photo with the most votes may be confirmed as the winner of the Grand Prize. At the conclusion of the Voting Round, the photo with the most valid votes received from the public during the Voting Round will be deemed the potential Grand Prize winner, subject to verification. In the event of a tie, tied Finalists will be judged by Sponsor, based on the judging criteria listed in Rule #5, to determine the Grand Prize winner. Decisions of judges/Administrator are final with respect to all matters relating to the Contest. The grand prize winner will be notified by phone and/or e-mail/mail.

7. PRIZE: [One (1) Grand Prize]: One (1) grand prize will be awarded consisting of a one (1) year supply of Diamond Naturals Dog or Cat Food, specifically up to one (1) 40lb bag of dog food per month OR up to one (1) 18lb bag of cat food for twelve (12) months, and the winning Entry photo will be featured as the Diamond Naturals Facebook Fan page cover photo for one month. The estimated retail value of the Grand Prize is approximately $45 per bag, includes the retail value of up to $45/40lb bag, for a total prize value of up to approximately $540. The reporting and payment of all tax liabilities incurred by any winner as a result of the Contest, including but not limited to federal, state, and local income taxes, is the sole responsibility of the winner. All federal, state, and local laws and regulations apply. The winner is solely responsible for all other fees or costs associated with the Prize received, regardless of whether it, in whole or in part, is used. The winner may be required to provide his/her Social Security Number for tax reporting purposes. The winner may also be required to complete an IRS 1099-MISC form for the value of the Prize and return it to Sponsor. The Prize is awarded AS IS and WITHOUT WARRANTY OF ANY KIND, expressed or implied, including, without limitation, any implied warranty of merchantability or fitness for a particular purpose. The winner may waive his/her right to receive the Prize. No substitution of the Prize will be permitted, except by Sponsor, which may substitute a prize of equal or greater value if the advertised prize becomes unavailable. The Prize is non-assignable and non-transferable and may not be redeemed for cash. Odds of winning will be dependent upon the number of entries received.

8. DISCLAIMER: If for any reason the Contest is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure, human error or any other causes beyond the control of the Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Contest, Sponsor reserves the right, in its sole discretion, to disqualify any individual (and all of his or her entries) who tampers with the entry process, and/or to cancel, terminate, modify or suspend the Contest. In the event of early termination or cancellation of the Contest, Sponsor may, in its sole discretion, choose not to award the Prize. Sponsor reserves the right to cancel the Entry Period or the Voting Period of the Contest if any aspect of the Contest becomes technically corrupted, and determine the contest winner from Entries received prior to cancellation, or determine the winner from among all votes received prior to cancellation if for any reason, the voting portion is cancelled. The Sponsor reserves the right, in its sole discretion, to disqualify any individual who violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY A PARTICIPANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. The Sponsor and its agencies and each party’s respective affiliates, officers, directors, agents and employees will have no liability or responsibility for any claim arising in connection with participation in the Contest or the awarding of prizes. Winners assume all liability for any injury or damage caused, or claimed to be caused, by participation in the Contest or use or redemption of prize. 


9. RELEASE: By submitting an Entry, you hereby grant the Sponsor, its affiliates, subsidiaries, assigns, licensees and legal representatives the irrevocable, perpetual, worldwide right to use, reproduce, edit, market, store, distribute, have distributed, publicly and privately display, communicate, publicly and privately perform, transmit, have transmitted, create derivative works based upon, and promote the Entry (as such may be edited and modified by the Sponsor in its discretion) for editorial, commercial, promotional and all other purposes (including posting on any websites). You represent and warrant that: (i) the Entry does not and shall not infringe on any copyright or trademark or any other third-party right nor violate any applicable law or regulation, (ii) you have the right to grant any and all necessary rights and licenses provided herein, including without limitation, all necessary copyright, trademark and other related rights to the Entry, free and clear of all claims and encumbrances without violating the rights of any person or entity, including any right to privacy or publicity. You waive any right to inspect or approve uses of the Entry or to be compensated for any such uses. You hereby release Sponsor, its affiliates, officers, directors, agents, co-branders or other partners, and any of its employees (collectively, the “Contest Indemnitees”) and Facebook, harmless from any and all claims, damages, expenses, costs (including reasonable attorneys’ fees) and liabilities (including settlements), brought or asserted by any third party against any of the Contest Indemnitees due to or arising out of your participation in the Contest, or use of your or your cat/dog’s name, likeness, Entry and/or voice, or any other rights granted to Sponsor, including any claims for including but not limited to trademark, copyright, or other intellectual property rights, right of publicity, right of privacy or defamation. You further agree, BY SUBMITTING AN ENTRY, THE PARTICIPANT ACKNOWLEDGES THAT THE NON-IDENTIFYING DETAILS OF HIS/HER ENTRY MAY BE USED IN SPONSOR’S ADVERTISING AND MARKETING MATERIALS, IN SPONSOR’S SOLE DISCRETION. Specifically, by entering the Contest, the participant agrees that the Sponsor and its Representatives, and those acting under the authority of the Sponsor or its Representatives may use (or refrain from using) information from the participant’s entry, anonymously, for any and all advertising and promotional purposes in any and all media now known or hereafter invented (including but not limited to digital and print media) without territorial or time limitations and without further consideration, at the sole discretion of the Sponsor, unless prohibited by law, in conjunction with this Contest and similar promotions without notice to the participant. Notwithstanding the above, Sponsor will never use the participant’s identifying information, such as his/her full name or specific address, but may use the participant’s location information. By way of example, Sponsor may use the following in its marketing materials: “Bob S. from Washington D.C. won a year’s worth of Diamond Naturals Dog Food.” The participant will have no right of approval, no claim to any compensation, or no claim arising out of the use, alteration, distortion, or illusionary effect or use in any composite form of the participant’s entry. By submitting an entry, participant agrees that the submission is gratuitous and made without restriction, and will not place the Sponsor under any obligation. Sponsor is free to disclose the ideas contained in the entry on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to the participant. Participant acknowledges that by acceptance of his/her entry, Sponsor does not waive any rights to use similar or related ideas previously known to Sponsor, or developed by its employees, or obtained from sources other than the participant.

10. GOVERNING LAW AND JURISDICTION: Except where prohibited, all participants agree that: 1) any and all disputes, claims, and causes of action arising out of or in connection with the Contest or any Prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by a state or federal court having venue in Osage County, Missouri; 2) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, if any; and 3) under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, indirect, punitive, incidental, and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of the participant and the Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of Missouri, without giving effect to any choice of law or conflict of law rules (whether of the State of Missouri or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Missouri.

Terms and Conditions for
Diamond Naturals Pet’s Point of View Photo Contest

1. NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
Participation in the Contest constitutes entrant’s full and unconditional agreement to, and acceptance of, these Official Rules and the decisions of the Sponsor, which are final and binding.

2. ELIGIBILITY: The (“Contest”) is open only to legal residents of the lower 48 States, 18 years of age or older at the time of entry. Employees and their immediate families (spouses, parents, children and siblings and their respective spouses) of Schell & Kampeter, Inc. d/b/a Diamond Pet Foods and each of their respective parent companies, sponsors, affiliates, distributors, subsidiaries, and advertising/promotion agencies and/or those living in the same household of each such employee are not eligible. Subject to all applicable federal, state, provincial and local laws and regulations. Void where prohibited by law.

3. SPONSOR: The Diamond Naturals Photo Contest (the “Contest”) is sponsored by Schell & Kampeter, Inc. d/b/a Diamond Pet Foods with an address at 103 N. Olive, Meta, MO 65058 (“Sponsor”).

4. CONTEST TIMING: The From the Pet’s Point of View Photo Contest (the “Contest”) begins at 12:00 a.m. on 7/7/2014 and ends at 12:00 am on 8/6/2014 (the “Contest Period”). Eligibility for entry into the Contest will cease at the applicable time and date, and all entries received thereafter will be considered disqualified and will be ineligible for participation. If Sponsor does not receive your entry for any reason, or if your entry is not entered correctly, the entry will be invalid and you will be ineligible to participate or win. Sponsor’s clock will be the official clock of the Contest.

5. HOW TO ENTER: You may access the Contest by visiting the Contest tab on the following Facebook fan page: https://www.facebook.com/DiamondNaturals from a desktop computer. You must first “like” the applicable Facebook fan page (if you do not already), accept the Contest Application (the “Contest Application”) and then complete the on-screen registration form, including a photo of your dog or cat. The minimum file size is 1 MB and maximum file size of photo is 10 MB and your photo must be in one of the following file formats: .jpg, .jpeg, non-animated .gif, .png, or .bmp. It is also strongly encouraged that your photo be high-resolution, at least 300 dpi. All entry components submitted during part of the registration process shall herein be referred to as the “Entry”. 

Please make sure to note the following criteria when creating your Entry:
• Your dog or cat or must be in the photo and the photo must be original to you and owned by you.
• The Entry must represent your pet’s point of view. The entry must in some way represent your pet’s perspective. For example: the photo will show your pet’s point of view from their favorite park or the place they love to play.
• The Entry must not contain content that is known by you to be false, inaccurate or misleading.
• Any Entry deemed inappropriate or unsuitable, in Sponsor’s sole discretion, will be disqualified. Entry must not contain material that is inappropriate, indecent, profane, obscene, hateful, tortuous, defamatory, slanderous or libelous (including words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation, or socioeconomic group).
• Entry must not contain material that promotes bigotry, racism, hatred or harm against any group or individual, or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
• Entry must not contain viruses, worms, bots, spyware or any other computer code that is intended to damage, interfere with, or surreptitiously intercept or expropriate any system, data or information.
• Entrants and all submitted Entries may not reference any of the Diamond Pet Food competitors, in Sponsor’s sole discretion.

You may submit as many Entries as you would like (of the same pet or of multiple dogs or cats you own), as long as each Entry is unique, but there is a limit of one Finalist Prize per person. Any attempt by any Entrant to obtain more than the stated number of unique Entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void such entries and that Entrant may be disqualified. Use of any automated or computer system to participate is prohibited and will result in disqualification. All entries will be deemed to have been submitted by the holder of the email from which it was sent. For these purposes, an email account holder shall mean the primary person who is assigned to such email account by the Internet access provider, online service provider, or other organization responsible for assigning email addresses for the domain associated with such email account. All entries become the sole and exclusive property of Sponsor and will not be returned. Receipt of entries may not be acknowledged, and proof of submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for, and shall not be liable for late, lost, misdirected, unsuccessful, damaged, postage-due, stolen, or illegible entries for any reason. Entries that are mutilated, tampered with, illegible, invalid, or incomplete are not eligible and will not be accepted. Sponsor reserves the right in its sole discretion to reject any entry for failure to fully comply with these Official Rules.

6. ONLINE VOTING: Voting begins at 12:00 a.m. on 7/7/2014 and ends at 12:00 am on 8/6/2014. During the Voting Period, all verified photos will be posted on the Contest Application and will be subject to voting by visitors to the Contest Application. Visitors will have the opportunity to visit the Contest Application each day to vote for their favorite photo. Limit one vote per person per day. The use of robotic or automatic devices for voting is prohibited and Sponsor reserves the right to nullify all such votes and to disqualify the responsible individual from voting. All votes each photo receives are subject to verification by Administrator, before a photo with the most votes may be confirmed as the winner of the Grand Prize. At the conclusion of the Voting Round, the photo with the most valid votes received from the public during the Voting Round will be deemed the potential Grand Prize winner, subject to verification. In the event of a tie, tied Finalists will be judged by Sponsor, based on the judging criteria listed in Rule #5, to determine the Grand Prize winner. Decisions of judges/Administrator are final with respect to all matters relating to the Contest. The grand prize winner will be notified by phone and/or e-mail/mail.

7. PRIZE: [One (1) Grand Prize]: One (1) grand prize will be awarded consisting of a one (1) year supply of Diamond Naturals Dog or Cat Food, specifically up to one (1) 40lb bag of dog food per month OR up to one (1) 18lb bag of cat food for twelve (12) months, and the winning Entry photo will be featured as the Diamond Naturals Facebook Fan page cover photo for one month. The estimated retail value of the Grand Prize is approximately $45 per bag, includes the retail value of up to $45/40lb bag, for a total prize value of up to approximately $540. The reporting and payment of all tax liabilities incurred by any winner as a result of the Contest, including but not limited to federal, state, and local income taxes, is the sole responsibility of the winner. All federal, state, and local laws and regulations apply. The winner is solely responsible for all other fees or costs associated with the Prize received, regardless of whether it, in whole or in part, is used. The winner may be required to provide his/her Social Security Number for tax reporting purposes. The winner may also be required to complete an IRS 1099-MISC form for the value of the Prize and return it to Sponsor. The Prize is awarded AS IS and WITHOUT WARRANTY OF ANY KIND, expressed or implied, including, without limitation, any implied warranty of merchantability or fitness for a particular purpose. The winner may waive his/her right to receive the Prize. No substitution of the Prize will be permitted, except by Sponsor, which may substitute a prize of equal or greater value if the advertised prize becomes unavailable. The Prize is non-assignable and non-transferable and may not be redeemed for cash. Odds of winning will be dependent upon the number of entries received.

8. DISCLAIMER: If for any reason the Contest is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure, human error or any other causes beyond the control of the Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Contest, Sponsor reserves the right, in its sole discretion, to disqualify any individual (and all of his or her entries) who tampers with the entry process, and/or to cancel, terminate, modify or suspend the Contest. In the event of early termination or cancellation of the Contest, Sponsor may, in its sole discretion, choose not to award the Prize. Sponsor reserves the right to cancel the Entry Period or the Voting Period of the Contest if any aspect of the Contest becomes technically corrupted, and determine the contest winner from Entries received prior to cancellation, or determine the winner from among all votes received prior to cancellation if for any reason, the voting portion is cancelled. The Sponsor reserves the right, in its sole discretion, to disqualify any individual who violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY A PARTICIPANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. The Sponsor and its agencies and each party’s respective affiliates, officers, directors, agents and employees will have no liability or responsibility for any claim arising in connection with participation in the Contest or the awarding of prizes. Winners assume all liability for any injury or damage caused, or claimed to be caused, by participation in the Contest or use or redemption of prize. 


9. RELEASE: By submitting an Entry, you hereby grant the Sponsor, its affiliates, subsidiaries, assigns, licensees and legal representatives the irrevocable, perpetual, worldwide right to use, reproduce, edit, market, store, distribute, have distributed, publicly and privately display, communicate, publicly and privately perform, transmit, have transmitted, create derivative works based upon, and promote the Entry (as such may be edited and modified by the Sponsor in its discretion) for editorial, commercial, promotional and all other purposes (including posting on any websites). You represent and warrant that: (i) the Entry does not and shall not infringe on any copyright or trademark or any other third-party right nor violate any applicable law or regulation, (ii) you have the right to grant any and all necessary rights and licenses provided herein, including without limitation, all necessary copyright, trademark and other related rights to the Entry, free and clear of all claims and encumbrances without violating the rights of any person or entity, including any right to privacy or publicity. You waive any right to inspect or approve uses of the Entry or to be compensated for any such uses. You hereby release Sponsor, its affiliates, officers, directors, agents, co-branders or other partners, and any of its employees (collectively, the “Contest Indemnitees”) and Facebook, harmless from any and all claims, damages, expenses, costs (including reasonable attorneys’ fees) and liabilities (including settlements), brought or asserted by any third party against any of the Contest Indemnitees due to or arising out of your participation in the Contest, or use of your or your cat/dog’s name, likeness, Entry and/or voice, or any other rights granted to Sponsor, including any claims for including but not limited to trademark, copyright, or other intellectual property rights, right of publicity, right of privacy or defamation. You further agree, BY SUBMITTING AN ENTRY, THE PARTICIPANT ACKNOWLEDGES THAT THE NON-IDENTIFYING DETAILS OF HIS/HER ENTRY MAY BE USED IN SPONSOR’S ADVERTISING AND MARKETING MATERIALS, IN SPONSOR’S SOLE DISCRETION. Specifically, by entering the Contest, the participant agrees that the Sponsor and its Representatives, and those acting under the authority of the Sponsor or its Representatives may use (or refrain from using) information from the participant’s entry, anonymously, for any and all advertising and promotional purposes in any and all media now known or hereafter invented (including but not limited to digital and print media) without territorial or time limitations and without further consideration, at the sole discretion of the Sponsor, unless prohibited by law, in conjunction with this Contest and similar promotions without notice to the participant. Notwithstanding the above, Sponsor will never use the participant’s identifying information, such as his/her full name or specific address, but may use the participant’s location information. By way of example, Sponsor may use the following in its marketing materials: “Bob S. from Washington D.C. won a year’s worth of Diamond Naturals Dog Food.” The participant will have no right of approval, no claim to any compensation, or no claim arising out of the use, alteration, distortion, or illusionary effect or use in any composite form of the participant’s entry. By submitting an entry, participant agrees that the submission is gratuitous and made without restriction, and will not place the Sponsor under any obligation. Sponsor is free to disclose the ideas contained in the entry on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to the participant. Participant acknowledges that by acceptance of his/her entry, Sponsor does not waive any rights to use similar or related ideas previously known to Sponsor, or developed by its employees, or obtained from sources other than the participant.

10. GOVERNING LAW AND JURISDICTION: Except where prohibited, all participants agree that: 1) any and all disputes, claims, and causes of action arising out of or in connection with the Contest or any Prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by a state or federal court having venue in Osage County, Missouri; 2) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, if any; and 3) under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, indirect, punitive, incidental, and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of the participant and the Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of Missouri, without giving effect to any choice of law or conflict of law rules (whether of the State of Missouri or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Missouri.